Decision-state planning
Separate Discover, Compare and Decide so each moment has a clear advertising job.
The AD4AI Playbook
Plan paid AI advertising around the decision, not the interruption.
A practical guide to decision-state planning, prompt territories, creative and evidence systems, and the learning loop that turns reporting into the next action.
What is inside
A working framework your team can use before the first campaign brief.
The playbook distils the core AD4AI planning system into a concise document that can be shared with marketing, growth, creative and leadership teams.
Prompt territories
Map needs, constraints and proof in natural language instead of building a keyword list.
Creative and evidence
Give every variant a reason to exist and connect material claims to reviewable proof.
Launch and learning
Use delivery and conversion metrics to decide what to expand, revise, pause or test next.
THE AD4AI PLAYBOOK
Plan paid AI advertising around the decision.
Strategy / Prompts / Creative / Proof / Learning
Download the playbook
Send it straight to your downloads.
Send the same short enquiry details used on our Contact page. After a successful submission, the playbook downloads automatically; you do not need to open or send an email yourself.
After the playbook
Turn the framework into your campaign brief.
If the model fits the way your team wants to plan paid AI advertising, the next step is to define the offer, market, evidence and decision the pilot should influence.